Children between 12 and 36 months can not speak properly. Nevertheless, they are understood: from their parents – and their nannys. Especially nannys know all about children and due their close relationship to their protégés nannys are able to understand their babble. We show this special skill by using headlines in baby language – a previously unseen and extremely emotional way of communication.
Headline: „Nana there?“
Subline: You understand children? Become a nanny.
Solution: I would like to have a banana for dessert.
Concept / Creative Direction / Art Direction